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Advice from Outside the Square

Monthly Archives: September 2017

How To Create A “Brand” For Your Small Business

"Your brand" is talked a lot about these days, but what is your "brand"? Your brand is not your logo. Coca-Cola is not about the logo or even the shape of the bottle. It includes all you feel when you think about Coke - fun, young, outdoors. Apple is not about the backlit macintosh apple with a bite out of it, it is all that it entails - design quality, Steve Jobs, the whole ecosphere of physical and software design surrounding tech. Everything about your business must align with the brand - the way you and your team behave, how you appear to customers, the business' values, the business' model, the messages it gives out and even the look and feel of marketing and ads. And yes, at the end, your logo needs to reflect and represent all that. (more…)...
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Succession Planning in Indigenous Organisations

In any organisation, succession planning is crucial to maintaining the momentum of the organisation, and in preserving corporate knowledge. For an Indigenous organisation, often short on documented procedures and corporate knowledge, and short of funds to build that documented history and strategy, it is doubly important. Good succession planning means that the organisations doesn't go into cycles of stop-start and rebuild. In particular, a good CEO and a high-performing and productive Chairperson and Board are critical to the success of an Indigenous organisation - you just can't hope for the best. So what are the things that an Indigenous organisation need to consider in succession planning? (more…)...
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