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Advice from Outside the Square

Monthly Archives: August 2018

4 Keys To A Successful Direct Marketing Campaign

In tight economic times, small business owners can be tempted to retreat into their shell. To get through tough times, small business owners look at cost savings, financial controls and cutting expenditure. However if this is done in isolation, that is, if you rush to control costs without also looking at the top line, your bottom line will shrink anyway! Counter-intuitive as it is for small business owners in a period of financial slow-down, small businesses must continue marketing efforts and not look to cut these as if they were discretionary costs. “Marketing” is not just “advertising” which is what small business owners think when they think of marketing. In fact, advertising may be your least effective marketing cost in a shrinking economy. The important thing is to get a good rate of return for your marketing dollar and you get this by implementing effective marketing techniques. Effective marketing is the type of marketing that gets your name out there with its “brand” attached in the most cost-effective way. This can be added-value service, it can be increased contact with customers – this type of marketing can include less-cost or no-cost vehicles. Direct marketing is not necessarily no-cost but a large part of the effort can be...
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Improve Your Board Induction Process

As an Indigenous Corporation incorporated under the CATSI Act, or even if you chose to incorporate under the Corporations Act or remain as an Association, you will have a Board with serious responsibilities and an important role in the governance of your corporation. From time to time, your Board members will change, or new ones are admitted. How do you handle their induction, if at all? Inducting an employee is an accepted process, and you probably have written procedures and some process to nominate a mentor to take them through their job responsibilities and introduce them to colleagues and so on. Yet, when it comes to Board members, many corporations leave it to the new inductee to learn about how it's done all by themselves! You are doing well if you have a Directors' Board file with copies of the Rulebook or Constitution and previous Minutes, and welcome the new member with an informal coffee before you hand over a pile of reading. But we are all busier than ever today and often a new Board member may not be fully exposed to what the Board does. (more…)...
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