Yearly Archives: 2018

What Are The Contents Of A Business Plan?

A business plan is an important tool for any organisation to define a roadmap to growth and to chart its progress. For an Indigenous organisation, business plans can be used in not-for-profit community-controlled organisations, as well as social enterprises and Indigenous businesses. But what goes into a business plan? Different consultants and sources seem to indicate different contents, but in reality, there are some basic details you need to include in a business plan. (more…)...
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Are You Starting Your First Business? Get These 6 Things Right!

Are you starting your first business? If you are like most people who want to start their own business people, you probably decided to do so because you are an expert in what you do, you believe you can do it better as your own boss, and you want your independence and ability to do it your own way. Today, this seems even more possible due to the technology that you can use from home or a shared space that allows you to keep costs down when you start up. While there are even government websites encouraging you (there’s one that has a header “Open for Business: Simple, Fast, Easy) headlines still exist that shout out nearly 80% of businesses close within 18 months of starting – and you can bet most of these are micro, small, and "kitchen table" businesses. Nevertheless, our enthusiasm as human beings for the life of freedom is boundless, and once you conquer the fear of failure, most of us grasp the chance and plunge in. The question is not “will you start your own business” but “how will you start your business with least risk of failure”. So here are the 6 things I believe you need, gleaned from...
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Create Systems and Procedures for Your Office

For many Indigenous corporations, there is a huge gap between what management knows should be done, and what actually gets done. Substantial management time is taken, particularly in administrative matters, reinventing the wheel, doing the same thing in different ways, taking longer to do something that was done efficiently yesterday, and making mistakes along the way. But imagine if your corporation were a business franchise. Have you ever seen a good franchise like McDonald's or Coffee Club produce different products from store to store? No matter where you go or when you go, everything happens exactly the same way, taking exactly the same time, producing exactly the same result. How do you get those outcomes for your corporation? (more…)...
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4 Keys To A Successful Direct Marketing Campaign

In tight economic times, small business owners can be tempted to retreat into their shell. To get through tough times, small business owners look at cost savings, financial controls and cutting expenditure. However if this is done in isolation, that is, if you rush to control costs without also looking at the top line, your bottom line will shrink anyway! Counter-intuitive as it is for small business owners in a period of financial slow-down, small businesses must continue marketing efforts and not look to cut these as if they were discretionary costs. “Marketing” is not just “advertising” which is what small business owners think when they think of marketing. In fact, advertising may be your least effective marketing cost in a shrinking economy. The important thing is to get a good rate of return for your marketing dollar and you get this by implementing effective marketing techniques. Effective marketing is the type of marketing that gets your name out there with its “brand” attached in the most cost-effective way. This can be added-value service, it can be increased contact with customers – this type of marketing can include less-cost or no-cost vehicles. Direct marketing is not necessarily no-cost but a large part of the effort can be...
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