Monthly Archives: September 2020

You Need Focused Marketing Now, More Than Ever

During the whole COVID-19 crisis, I have heard a lot of people say that they feel awkward marketing during the crisis because they feel everyone is in the same boat. That's only half true - everyone is in the same boat, but why does that equate to not doing business? Especially now, as restrictions are being lifted and you are able to reach out to customers. You are no longer wasting your breath because they couldn't leave isolation. Even more important, as some of the government economic stimulus packages end, there will be more competition for the scarce consumer dollar, so you need to make sure that you are on top of people's minds in your field. So, let's look at how you can still conduct your marketing even during the unwinding of the crisis. (more…)...
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How Do Indigenous Corporations Prepare For The Unexpected?

As the Chairperson or CEO of an Aboriginal & Torres Strait Islander corporation, or even as a Manager of a unit within one, I'm sure it will resonate with you when you hear that it's never "business as usual" for an Indigenous organisation. From one day to another, apart from running and managing your corporation, you will find external factors affecting how you operate and possibly even threaten your future. You know, for example, that from time to time, you face dangers from health & safety procedures. From time to time, governments change or their policies change and the security of your funding becomes an issue to worry about. While you might operate your standard processes for most of the day-to-day, the possibility of these risks worries you. But as a busy person, those are only the most likely ones - what about the hidden risks? (more…)...
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