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Yearly Archives: 2020

7 Steps To Prepare Your Focused Marketing Plan

At OTS Management, we support small business clients in many ways. Apart from being your tax accountants, our experience in small business includes the ability to provide you with many tools to use in building your business. One of them is marketing. But small businesses don't need an expensive marketing consultant or an Ad Agency getting them to spend money on a spin. Small business owners don't have the time to spend on spin. They need to have some easy to follow guide to use their own knowledge of their business in the proven steps of marketing to their target. Don't you? (more…)...
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Are You Prepared For A Catastrophe?

If you manage an Indigenous organisation as a CEO or a Senior Manager of a unit, or if you have oversight as it's Chairperson, you probably have some concern in the back of your mind about some of the risks you face. You can probably cope with some of the small things like a computer crash or the loss of a staff member, even if you had not prepared beforehand. These are things you can work on as they happen, even if it is a bit inefficient, and could involve some delay or disruption to operations. But what about catastrophes? (more…)...
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You Need Focused Marketing Now, More Than Ever

During the whole COVID-19 crisis, I have heard a lot of people say that they feel awkward marketing during the crisis because they feel everyone is in the same boat. That's only half true - everyone is in the same boat, but why does that equate to not doing business? Especially now, as restrictions are being lifted and you are able to reach out to customers. You are no longer wasting your breath because they couldn't leave isolation. Even more important, as some of the government economic stimulus packages end, there will be more competition for the scarce consumer dollar, so you need to make sure that you are on top of people's minds in your field. So, let's look at how you can still conduct your marketing even during the unwinding of the crisis. (more…)...
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How Do Indigenous Corporations Prepare For The Unexpected?

As the Chairperson or CEO of an Aboriginal & Torres Strait Islander corporation, or even as a Manager of a unit within one, I'm sure it will resonate with you when you hear that it's never "business as usual" for an Indigenous organisation. From one day to another, apart from running and managing your corporation, you will find external factors affecting how you operate and possibly even threaten your future. You know, for example, that from time to time, you face dangers from health & safety procedures. From time to time, governments change or their policies change and the security of your funding becomes an issue to worry about. While you might operate your standard processes for most of the day-to-day, the possibility of these risks worries you. But as a busy person, those are only the most likely ones - what about the hidden risks? (more…)...
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