What is marketing if you own and operate a small business? Most people think it's all about advertising. It isn't - that's just one of your marketing channels. You could market to them using seminars or sales events. You could engage with them through direct mail or social media. The appropriate marketing channel depends on who they are, and what they want to hear. (more…)...Read more
How do you effectively identify the risks threatening your organisation so that you can plan to mitigate those risks and avoid disaster, or even a relatively minor incident that could derail your normal operations and take time, energy and money to correct? It is just common sense to avoid yet another bushfire if you can. Identifying the variety of risks that could mean significant delays, or worse, is part of Risk Management Planning. Risk Management Planning is the process of:Read more
- Identifying the risks that threaten your organisation,
- Analysing what effects those risks could have on the organisation,
- And then developing strategies to manage or mitigate those risks.
I always tell my small business clients that they can't afford to "leave the numbers to their accountants." Most people start their business to achieve a great goal, whether that be to serve their customers well, or to build a great product, or even just to do something they love while finding a way to enjoy life and spend time with family. So it's not surprising that small business owners with no formal training in accounting think that they can leave the numbers to their accountant. But you can't really, and this is why. (more…)...Read more
All businesses want to increase sales! As a small business owner, you may be calculating next year's budgets right now as this financial year ends. You may have aspirational goals that you want to challenge yourself with by setting a sales budget for next year that is a significant percentage increase from this year. Then, when you have set it, the doubts start to creep in! "Can I really achieve that", you ask yourself, "it looks too much to achieve in just one year!" However, if you break your annual sales into three components, you can increase your sales by just increasing one variable, and you can increase it exponentially if you tweak an increase to all three. (more…)...Read more