What is marketing if you own and operate a small business? Most people think it's all about advertising. It isn't - that's just one of your marketing channels. You could market to them using seminars or sales events. You could engage with them through direct mail or social media. The appropriate marketing channel depends on who they are, and what they want to hear. (more…)...Read more
How do you effectively identify the risks threatening your organisation so that you can plan to mitigate those risks and avoid disaster, or even a relatively minor incident that could derail your normal operations and take time, energy and money to correct? It is just common sense to avoid yet another bushfire if you can. Identifying the variety of risks that could mean significant delays, or worse, is part of Risk Management Planning. Risk Management Planning is the process of:Read more
- Identifying the risks that threaten your organisation,
- Analysing what effects those risks could have on the organisation,
- And then developing strategies to manage or mitigate those risks.