Recent Posts by teikoh

Are You Prepared For A Catastrophe?

If you manage an Indigenous organisation as a CEO or a Senior Manager of a unit, or if you have oversight as it's Chairperson, you probably have some concern in the back of your mind about some of the risks you face. You can probably cope with some of the small things like a computer crash or the loss of a staff member, even if you had not prepared beforehand. These are things you can work on as they happen, even if it is a bit inefficient, and could involve some delay or disruption to operations. But what about catastrophes? (more…)...
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You Need Focused Marketing Now, More Than Ever

During the whole COVID-19 crisis, I have heard a lot of people say that they feel awkward marketing during the crisis because they feel everyone is in the same boat. That's only half true - everyone is in the same boat, but why does that equate to not doing business? Especially now, as restrictions are being lifted and you are able to reach out to customers. You are no longer wasting your breath because they couldn't leave isolation. Even more important, as some of the government economic stimulus packages end, there will be more competition for the scarce consumer dollar, so you need to make sure that you are on top of people's minds in your field. So, let's look at how you can still conduct your marketing even during the unwinding of the crisis. (more…)...
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How Do Indigenous Corporations Prepare For The Unexpected?

As the Chairperson or CEO of an Aboriginal & Torres Strait Islander corporation, or even as a Manager of a unit within one, I'm sure it will resonate with you when you hear that it's never "business as usual" for an Indigenous organisation. From one day to another, apart from running and managing your corporation, you will find external factors affecting how you operate and possibly even threaten your future. You know, for example, that from time to time, you face dangers from health & safety procedures. From time to time, governments change or their policies change and the security of your funding becomes an issue to worry about. While you might operate your standard processes for most of the day-to-day, the possibility of these risks worries you. But as a busy person, those are only the most likely ones - what about the hidden risks? (more…)...
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SMART Marketing – What Is It? How To Do It?

In business, either you engage in marketing or your business dies. Marketing isn't just running a few ads or waiting for referrals. Proper, focused marketing grows sales. Proper focused marketing is about ensuring that the people you want as customers get to hear what you are offering them and why it is perfect for their needs, regularly, consistently and on purpose, driving them from a state of interest to a state of readiness to buy. What if I were to tell you that you can take 7 easy steps to prepare a targeted marketing campaign that will identify your best customers, craft the right messages they want to hear, within marketing activities designed to drive them down the sales funnel? (more…)...
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