The Square Orange Blog

Happy New Year, and what’s next?

Happy New Year! I hope you had a well-deserved Christmas holiday, ate and slept a lot and enjoyed your time with your family, and you're looking forward to a great New Year! After a pretty tough 2020, I think we all deserved the break! I'm pretty sure you don't want to be reading a lengthy treatise on New Year's Eve, so this is just a short note to wish you a Happy New Year and to provide some food for thought for later. Here are some ideas about what you need to think about as you enter 2021! (more…)...
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Let’s Start Planning 2021 Now!

Well, that's another year about to finish, and what a year it was! From global economic uncertainty to political and international turmoil, from bushfire to Coronavirus. What haven't small business been through? But if you're not careful, another year will slip by you where you haven't really done much to make your business the success you want it to be. I'm not saying you're not working hard, in fact, I'm saying exactly that: "you're working too hard in your business, but not hard enough on your business!" It's time that you really did something other than work hard for no real progress toward your ultimate goal of a successful business that fulfils your passion and your vision, that gives you a great income and a balanced lifestyle. The start of a new year is just the right time to do something different. (more…)...
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7 Steps To Prepare Your Focused Marketing Plan

At OTS Management, we support small business clients in many ways. Apart from being your tax accountants, our experience in small business includes the ability to provide you with many tools to use in building your business. One of them is marketing. But small businesses don't need an expensive marketing consultant or an Ad Agency getting them to spend money on a spin. Small business owners don't have the time to spend on spin. They need to have some easy to follow guide to use their own knowledge of their business in the proven steps of marketing to their target. Don't you? (more…)...
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You Need Focused Marketing Now, More Than Ever

During the whole COVID-19 crisis, I have heard a lot of people say that they feel awkward marketing during the crisis because they feel everyone is in the same boat. That's only half true - everyone is in the same boat, but why does that equate to not doing business? Especially now, as restrictions are being lifted and you are able to reach out to customers. You are no longer wasting your breath because they couldn't leave isolation. Even more important, as some of the government economic stimulus packages end, there will be more competition for the scarce consumer dollar, so you need to make sure that you are on top of people's minds in your field. So, let's look at how you can still conduct your marketing even during the unwinding of the crisis. (more…)...
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