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The Square Orange Blog

Be Focused In Your Marketing

All small business owners want more sales! Yet, not many small business owners think about how they get those extra sales - about their marketing - in any serious, consistent manner. Their growth is usually through a number of unrelated factors such as excellent service resulting in referrals, unique products or services filling a vacuum, a market devoid of good competition, even luck. From time to time, they may find themselves in a quiet period so they "do some marketing" by calling clients they haven't heard from in a while, putting an advertisement in the newspaper or a trade journal, advertising a "Black Friday sale", or sending out leaflets in the hope that someone reading it might come in. Then, for whatever reason (other than by accident that such unfocused and inconsistent marketing is actually working) the business picks up again, and the need for marketing is forgotten. The problem with this inconsistency is that you are not in control of channelling consistent growth. (more…)...
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Take A Holiday And Make Your Business Valuable!

Yes, you can take a holiday and make your business more valuable at the same time! But before we look at how that happens, let's see if you agree that most small business owners struggle with their work-life balance. You are working long hours, sometimes weekends, when you go on vacation you can't help feeling the guilt, your phone or tablet is always on and always calling for your attention even at all hours of the night. Yet the reason you started your own business, apart from the passionate belief in what you are doing is...getting time to do what you want! Where's the sense in that? (more…)...
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Want To Start Your Own Business? Take These 7 Steps!

It's the start of a new year and you have a great business idea! What are you going to do about it? It's got you really excited, so of course, you must decide to start your own business...be your own boss! You can do things better than where you're working now, you can focus on your own Vision and build the business to be your path to your Purpose! So, what do you need to know before you start the business? How do you get ready? Here are 7 steps you need to take in order to take a reasoned approach to how you start your business. (more…)...
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Hiring A Contractor? Do Your Due Diligence!

As a small business owner, at some stage, you will probably be hiring a contractor. You may need extra labour for a short period of time, or hiring a specific skill for a specific project or task. It sounds simple, but it's not as simple as it sounds! There are a number of legal, tax and performance issues that you really need to be aware of, and you need to do your due diligence before you are the subject of a tax dispute, or you are in a legal dispute with the contractor because their work was not up to what you expected. Let's break down what you need to know. (more…)...
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