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Advice from Outside the Square

The Square Orange Blog

Rethink Staff Annual Reviews

As a small business owner, you are probably glad to hear that the trend amongst large businesses is to do away with the staff annual review. Let's be honest, you probably weren't doing them! But I think before you celebrate, we should take a look at why large businesses are cancelling the staff annual review systems. (more…)...
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How To Start Your Own Business

If you are thinking of, or about to start a new business, you must be excited! I know I was when I left the international consulting firm I was working for in 1991 to start my own financial and management consulting company. I was excited and a little terrified! But at least, I had an advantage over most subject-matter experts who decide to leave employment and start their own business - I was a qualified and experienced Chartered Accountant who knew about starting and building businesses, about tax and registrations and the law and agreements. That is the most common experience of my clients over the years who have started their own businesses: (more…)...
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Outsource for Efficiency

Once upon a time, running a small business was relatively uncomplicated. Not easy, but uncomplicated. You were good at something. You saved or borrowed some capital. You set up procedures that focused on doing what you were good at, which was what drove the business, and then you hired people who could do the supporting functions like keeping the books. As you progressed, you hired some contract specialists like tax accountants, or you hired contractors to do things you didn't want to do like clean the office every night. (more…)...
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Your Social Media Strategy

It is almost impossible for anyone operating a small business these days to avoid two things if they want to continue growing awareness about their business:
  1. A good website; and
  2. A social media presence.
I'll leave what makes a good website for another article but this month I'll discuss your social media strategy. Why do you need social media for your business? What will a social media presence do for you? How do you create an effective, but pragmatic, social media strategy to grow your business? (more…)...
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