I had a meeting with a client yesterday. Amongst other issues we discussed the fact that even as her company grew, she had to continually look over people's shoulders, tell them not only what to do, but also how to do it in a satisfactory way.
When I asked her what was a "satisfactory way" she explained that it was the way she would have done it, the way her customers had come to expect how her company would do it. She gave me an example where her version of "satisfactory" included a hand-written note to the customer the next day to see if the product met his needs and if she needed to explain any aspect of it to him. In other words quality was not a fixed value but a set of behaviours that had come to represent what the customer wanted. Only, she seemed to be the only one in the growing company who seemed to understand that, despite her experienced (and expensive) new hires.
Readers will tell me this is not uncommon. When you start a small business, often you and your key team members know exactly what to do, and how to "do it satisfactorily" because you...
Read more
Stop Micro-managing!
