Organisational culture and behaviour rests on the prevailing climate that exists in the firm. This climate can encourage resilience to appear in an organisation, or it can in fact encourage a set of circumstances where the organisation breaks at the first sign of crisis.
A summary of the prevailing attitudes that encourage resilience (or lack of) is in the following table:-
Studies have shown common characteristics of “resilient” organisations, or organisations that have stood the test of time in the way they are managed, successful corporations and those that have “kicked in” the extra mile to out-strip competitors. In particular, Tom Peters’ work in “In Search of Excellence” (1979) and his later book “Thriving on Chaos” (1987) and Jim Collins’ work in “Good to Great” (2001) have identified characteristics of such successful companies.
In “Thriving on Chaos”, Peters summarised his earlier work into 5 characteristics of a successful corporation:-
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- Total customer responsiveness
- Fast paced innovation
- Flexibility by empowering people
- Leadership at all levels
- Systems that can handle chaos
- “Level 5” Leadership
- First who, then what
- Confront the brutal facts
- Hedgehog concept
- Culture...
In these recessionary times, business owners beat a retreat. SME owners look at cost savings, financial controls and expenditure. However if this is done in isolation, that is, if you rush to control costs without also looking at the top line, your bottom line will start to shrink anyway!
The other unquantifiable cost is, if you withdraw into a cost-saving shell, what happens to your business goodwill? How will you be seen by your customers? Is that affecting your brand? As you cut expenses, without looking after your market, perceived services may suffer. When the good times roll again - and they will - are you going to be ready to take on the competition again or will you be behind the 8 ball rebuilding your reputation and name-recognition?
Counter-intuitive as it is for SME owners in a period of financial slow-down, SMEs must continue marketing efforts. "Marketing" is not only "advertising" which is what SME owners think when they think of marketing. In fact, advertising may be your least effective marketing cost in a shrinking economy.
Effective marketing is the type of marketing that gets your name out there with its "brand" attached in...
While it is important to “re-set” your tax systems and tax plans for the year ahead, consider why you pay taxes. Taxes are paid on profits, and the ultimate tax plan is to simply make losses – however, not a great plan for your business and personal wealth! So, while we would all like to keep the Taxman at bay, ultimately the secret of your success is to make your business grow.
