Category Archives: Customer Service

Why “The Customer Is Always Right” Is Wrong

The founder of the department store Selfridge's in London was the one who said: "The customer is always right." Apparently, he started using the phrase, and included it in his advertising, to show customers that they would always get good service at his department store, that his store would bend over backwards to provide customer service no matter what. It was also used in-house to "train" employees to give good customer service. Unfortunately, he was wrong. (more…)...
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