Unit 11, 61 Flynn St, Wembley, WA, 6014
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Advice from Outside the Square

Category Archives: Marketing

Your Social Media Strategy

It is almost impossible for anyone operating a small business these days to avoid two things if they want to continue growing awareness about their business:
  1. A good website; and
  2. A social media presence.
I'll leave what makes a good website for another article but this month I'll discuss your social media strategy. Why do you need social media for your business? What will a social media presence do for you? How do you create an effective, but pragmatic, social media strategy to grow your business? (more…)...
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4 Keys To A Successful Direct Marketing Campaign

In tight economic times, small business owners can be tempted to retreat into their shell. To get through tough times, small business owners look at cost savings, financial controls and cutting expenditure. However if this is done in isolation, that is, if you rush to control costs without also looking at the top line, your bottom line will shrink anyway! Counter-intuitive as it is for small business owners in a period of financial slow-down, small businesses must continue marketing efforts and not look to cut these as if they were discretionary costs. “Marketing” is not just “advertising” which is what small business owners think when they think of marketing. In fact, advertising may be your least effective marketing cost in a shrinking economy. The important thing is to get a good rate of return for your marketing dollar and you get this by implementing effective marketing techniques. Effective marketing is the type of marketing that gets your name out there with its “brand” attached in the most cost-effective way. This can be added-value service, it can be increased contact with customers – this type of marketing can include less-cost or no-cost vehicles. Direct marketing is not necessarily no-cost but a large part of the effort can be...
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The Value Of An Ethical Business

So, this is going to be a controversial posting. I wonder what you think about the morality of your behaviour when you choose to change professional advisors? I don't mean the professional ethical rules, but the morals of how you do it. And how should the professional advisor react? Here is a story of how a client of mine decided they wanted to change accountants. Read through the circumstances, and then tell me what you would have done. (more…)...
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How To Create A “Brand” For Your Small Business

"Your brand" is talked a lot about these days, but what is your "brand"? Your brand is not your logo. Coca-Cola is not about the logo or even the shape of the bottle. It includes all you feel when you think about Coke - fun, young, outdoors. Apple is not about the backlit macintosh apple with a bite out of it, it is all that it entails - design quality, Steve Jobs, the whole ecosphere of physical and software design surrounding tech. Everything about your business must align with the brand - the way you and your team behave, how you appear to customers, the business' values, the business' model, the messages it gives out and even the look and feel of marketing and ads. And yes, at the end, your logo needs to reflect and represent all that. (more…)...
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