Category Archives: Marketing

7 Steps To Prepare Your Focused Marketing Plan

At OTS Management, we support small business clients in many ways. Apart from being your tax accountants, our experience in small business includes the ability to provide you with many tools to use in building your business. One of them is marketing. But small businesses don't need an expensive marketing consultant or an Ad Agency getting them to spend money on a spin. Small business owners don't have the time to spend on spin. They need to have some easy to follow guide to use their own knowledge of their business in the proven steps of marketing to their target. Don't you? (more…)...
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You Need Focused Marketing Now, More Than Ever

During the whole COVID-19 crisis, I have heard a lot of people say that they feel awkward marketing during the crisis because they feel everyone is in the same boat. That's only half true - everyone is in the same boat, but why does that equate to not doing business? Especially now, as restrictions are being lifted and you are able to reach out to customers. You are no longer wasting your breath because they couldn't leave isolation. Even more important, as some of the government economic stimulus packages end, there will be more competition for the scarce consumer dollar, so you need to make sure that you are on top of people's minds in your field. So, let's look at how you can still conduct your marketing even during the unwinding of the crisis. (more…)...
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SMART Marketing – What Is It? How To Do It?

In business, either you engage in marketing or your business dies. Marketing isn't just running a few ads or waiting for referrals. Proper, focused marketing grows sales. Proper focused marketing is about ensuring that the people you want as customers get to hear what you are offering them and why it is perfect for their needs, regularly, consistently and on purpose, driving them from a state of interest to a state of readiness to buy. What if I were to tell you that you can take 7 easy steps to prepare a targeted marketing campaign that will identify your best customers, craft the right messages they want to hear, within marketing activities designed to drive them down the sales funnel? (more…)...
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Your Social Media Strategy

It is almost impossible for anyone operating a small business these days to avoid two things if they want to continue growing awareness about their business:
  1. A good website; and
  2. A social media presence.
I'll leave what makes a good website for another article but this month I'll discuss your social media strategy. Why do you need social media for your business? What will a social media presence do for you? How do you create an effective, but pragmatic, social media strategy to grow your business? (more…)...
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