Category Archives: Marketing

Customer Relationship Management In A Small Business

What is Customer Relationship Management, sometimes called CRM? To trendy business gurus, it is a data management system that consolidates all the data about your customers and allows all levels of your business to access that data so as to provide the best customer service and contact. But that's like saying the right way to service your car is with a box of tools! Customer Relationship Management is all about the managing of good relations with customers and prospective customers. The key to winning and keeping customers has always been about relationships. People like to do business with people they like. The question is how do you do this? (more…)...
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Why “The Customer Is Always Right” Is Wrong

The founder of the department store Selfridge's in London was the one who said: "The customer is always right." Apparently, he started using the phrase, and included it in his advertising, to show customers that they would always get good service at his department store, that his store would bend over backwards to provide customer service no matter what. It was also used in-house to "train" employees to give good customer service. Unfortunately, he was wrong. (more…)...
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Let’s Start Planning 2021 Now!

Well, that's another year about to finish, and what a year it was! From global economic uncertainty to political and international turmoil, from bushfire to Coronavirus. What haven't small business been through? But if you're not careful, another year will slip by you where you haven't really done much to make your business the success you want it to be. I'm not saying you're not working hard, in fact, I'm saying exactly that: "you're working too hard in your business, but not hard enough on your business!" It's time that you really did something other than work hard for no real progress toward your ultimate goal of a successful business that fulfils your passion and your vision, that gives you a great income and a balanced lifestyle. The start of a new year is just the right time to do something different. (more…)...
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7 Steps To Prepare Your Focused Marketing Plan

At OTS Management, we support small business clients in many ways. Apart from being your tax accountants, our experience in small business includes the ability to provide you with many tools to use in building your business. One of them is marketing. But small businesses don't need an expensive marketing consultant or an Ad Agency getting them to spend money on a spin. Small business owners don't have the time to spend on spin. They need to have some easy to follow guide to use their own knowledge of their business in the proven steps of marketing to their target. Don't you? (more…)...
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