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Category Archives: Marketing

What Is Your “Brand”?

As a small business owner, you might think that "branding" is all about big businesses. But that's probably because when you think of a company's brand, you think of its logo. In fact, a company's brand is a lot more than a logo. It is all about what your business stands for, and how you portray it to the world as you do business - buying, selling, hiring, growing. For example, Apple's "brand" is not just their logo or even their device designs. The Apple brand includes all that you feel as soon as you hear of the name - their designs aim to make tech look like art, they aim to simplify, to combine, they "think different", they make the release of new products art, you expect them to say "and one more thing" as made famous by Steve Jobs. When you think of "big businesses" and their brands, you will actually see that everything about their business aligns with the brand - the way they act in the market, how they appear to customers, their public values represented by the way they do business, their business model, the messages they give out in advertising and even the look and feel of their...
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Small Business Marketing – What and How

What is marketing if you own and operate a small business? Most people think it's all about advertising. It isn't - that's just one of your marketing channels. You could market to them using seminars or sales events. You could engage with them through direct mail or social media. The appropriate marketing channel depends on who they are, and what they want to hear. (more…)...
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Increase Your Sales By Increasing Just One Variable

All businesses want to increase sales! As a small business owner, you may be calculating next year's budgets right now as this financial year ends. You may have aspirational goals that you want to challenge yourself with by setting a sales budget for next year that is a significant percentage increase from this year. Then, when you have set it, the doubts start to creep in! "Can I really achieve that", you ask yourself, "it looks too much to achieve in just one year!" However, if you break your annual sales into three components, you can increase your sales by just increasing one variable, and you can increase it exponentially if you tweak an increase to all three. (more…)...
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Customer Relationship Management In A Small Business

What is Customer Relationship Management, sometimes called CRM? To trendy business gurus, it is a data management system that consolidates all the data about your customers and allows all levels of your business to access that data so as to provide the best customer service and contact. But that's like saying the right way to service your car is with a box of tools! Customer Relationship Management is all about the managing of good relations with customers and prospective customers. The key to winning and keeping customers has always been about relationships. People like to do business with people they like. The question is how do you do this? (more…)...
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OTS Management