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Category Archives: Marketing

You Need Focused Marketing Now, More Than Ever

During the whole COVID-19 crisis, I have heard a lot of people say that they feel awkward marketing during the crisis because they feel everyone is in the same boat. That's only half true - everyone is in the same boat, but why does that equate to not doing business? Especially now, as restrictions are being lifted and you are able to reach out to customers. You are no longer wasting your breath because they couldn't leave isolation. Even more important, as some of the government economic stimulus packages end, there will be more competition for the scarce consumer dollar, so you need to make sure that you are on top of people's minds in your field. So, let's look at how you can still conduct your marketing even during the unwinding of the crisis. (more…)...
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SMART Marketing – What Is It? How To Do It?

In business, either you engage in marketing or your business dies. Marketing isn't just running a few ads or waiting for referrals. Proper, focused marketing grows sales. Proper focused marketing is about ensuring that the people you want as customers get to hear what you are offering them and why it is perfect for their needs, regularly, consistently and on purpose, driving them from a state of interest to a state of readiness to buy. What if I were to tell you that you can take 7 easy steps to prepare a targeted marketing campaign that will identify your best customers, craft the right messages they want to hear, within marketing activities designed to drive them down the sales funnel? (more…)...
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Your Social Media Strategy

It is almost impossible for anyone operating a small business these days to avoid two things if they want to continue growing awareness about their business:
  1. A good website; and
  2. A social media presence.
I'll leave what makes a good website for another article but this month I'll discuss your social media strategy. Why do you need social media for your business? What will a social media presence do for you? How do you create an effective, but pragmatic, social media strategy to grow your business? (more…)...
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4 Keys To A Successful Direct Marketing Campaign

In tight economic times, small business owners can be tempted to retreat into their shell. To get through tough times, small business owners look at cost savings, financial controls and cutting expenditure. However if this is done in isolation, that is, if you rush to control costs without also looking at the top line, your bottom line will shrink anyway! Counter-intuitive as it is for small business owners in a period of financial slow-down, small businesses must continue marketing efforts and not look to cut these as if they were discretionary costs. “Marketing” is not just “advertising” which is what small business owners think when they think of marketing. In fact, advertising may be your least effective marketing cost in a shrinking economy. The important thing is to get a good rate of return for your marketing dollar and you get this by implementing effective marketing techniques. Effective marketing is the type of marketing that gets your name out there with its “brand” attached in the most cost-effective way. This can be added-value service, it can be increased contact with customers – this type of marketing can include less-cost or no-cost vehicles. Direct marketing is not necessarily no-cost but a large part of the effort can be...
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OTS Management