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Category Archives: Sales

Increase Your Sales By Increasing Just One Variable

All businesses want to increase sales! As a small business owner, you may be calculating next year's budgets right now as this financial year ends. You may have aspirational goals that you want to challenge yourself with by setting a sales budget for next year that is a significant percentage increase from this year. Then, when you have set it, the doubts start to creep in! "Can I really achieve that", you ask yourself, "it looks too much to achieve in just one year!" However, if you break your annual sales into three components, you can increase your sales by just increasing one variable, and you can increase it exponentially if you tweak an increase to all three. (more…)...
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Customer Relationship Management In A Small Business

What is Customer Relationship Management, sometimes called CRM? To trendy business gurus, it is a data management system that consolidates all the data about your customers and allows all levels of your business to access that data so as to provide the best customer service and contact. But that's like saying the right way to service your car is with a box of tools! Customer Relationship Management is all about the managing of good relations with customers and prospective customers. The key to winning and keeping customers has always been about relationships. People like to do business with people they like. The question is how do you do this? (more…)...
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Your Social Media Strategy

It is almost impossible for anyone operating a small business these days to avoid two things if they want to continue growing awareness about their business:
  1. A good website; and
  2. A social media presence.
I'll leave what makes a good website for another article but this month I'll discuss your social media strategy. Why do you need social media for your business? What will a social media presence do for you? How do you create an effective, but pragmatic, social media strategy to grow your business? (more…)...
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