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Category Archives: Small business

Let’s Talk Tech!

Whether you have only just started your small business or you have been running it for a while, you should be thinking of ways to streamline what you do to create more efficiency by using the right tools for the job. In today's digital age, a lot of efficiency and process improvements come from the use of tech, whether apps or better devices. As the year ends, I thought it might be useful to see what's out there ready to make your 2022 a more efficient, effective year. But first, while I use a lot of tech in my business, I am not a tech expert by any means, so treat this article as a user's view of what might work well in your business, and do your own research. I came across these products through my own use of them in my business and I put them here as I've found them to be useful and effective in what I do. Microsoft 365 Let's start with the very big elephant in the room. While Google's business suite and Apple's products are very similar, Microsoft is still the biggest supplier of office suite products to business in the world. If you're still using your old copy,...
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Get To Know Your Numbers

I always tell my small business clients that they can't afford to "leave the numbers to their accountants." Most people start their business to achieve a great goal, whether that be to serve their customers well, or to build a great product, or even just to do something they love while finding a way to enjoy life and spend time with family. So it's not surprising that small business owners with no formal training in accounting think that they can leave the numbers to their accountant. But you can't really, and this is why. (more…)...
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Increase Your Sales By Increasing Just One Variable

All businesses want to increase sales! As a small business owner, you may be calculating next year's budgets right now as this financial year ends. You may have aspirational goals that you want to challenge yourself with by setting a sales budget for next year that is a significant percentage increase from this year. Then, when you have set it, the doubts start to creep in! "Can I really achieve that", you ask yourself, "it looks too much to achieve in just one year!" However, if you break your annual sales into three components, you can increase your sales by just increasing one variable, and you can increase it exponentially if you tweak an increase to all three. (more…)...
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Customer Relationship Management In A Small Business

What is Customer Relationship Management, sometimes called CRM? To trendy business gurus, it is a data management system that consolidates all the data about your customers and allows all levels of your business to access that data so as to provide the best customer service and contact. But that's like saying the right way to service your car is with a box of tools! Customer Relationship Management is all about the managing of good relations with customers and prospective customers. The key to winning and keeping customers has always been about relationships. People like to do business with people they like. The question is how do you do this? (more…)...
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OTS Management